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EBAY FOR CHANGE: Diversity’s Ashley Banjo talks new initiative


It’s certainly been a very busy week for Diversity’s Ashley Banjo, who bagged himself a BAFTA TV Award on the weekend

And now Ashley has turned his mind to our shopping habits!

With Brits being encouraged to get out and spend again, a new report suggests many are keen to make every penny count to help not just the economy, but communities recover from the coronavirus pandemic.

A report, released today by eBay UK, has found in light of the pandemic 8 in 10 (81%) UK adults have a changed approach to shopping and are spending their money more consciously. While the majority of the UK (56%) believe it's more important to buy from businesses that give back to society.

Impulse purchases may be a thing of the past for more than half of us too, as 51% of UK adults say they now spend more time researching a buy than before the pandemic.

The pandemic has also changed the way we approach shopping with 37% of Brits trying to shop locally to support the high street and surrounding area.

UK parents are particularly keen to consider the impact their shopping habits have. A staggering 92% saying since having a child, they wanted to spend their cash with businesses who give back to society, while 74% want to support more causes to help build a better future for the next generation.**

A new initiative, ‘eBay for Change’ has been launched with the aim to encourage the nation to shop more consciously and bring light to some of the social enterprises, who are supporting disadvantaged communities and tackling social problems.

As someone who holds supporting people from disadvantaged backgrounds close to his heart, Ashley saw ‘eBay for Change’ as the perfect initiative to work with. As a parent, he is also passionate about his children’s future and wanting to build a fairer world for them to grow into.

‘eBay for Change’, is a hub on eBay UK connecting its 29 million UK shoppers with small businesses that have a social mission. Shoppers will be able to access a broad range of products from clothes to homeware, jewellery to collectables.

What is unique about these businesses, is that any profits made will be reinvested back into helping disadvantaged communities both in the UK and abroad.

eBay UK is working with Social Enterprise UK, World Fair Trade Organisation to bring up to 50 social enterprises on to the online marketplace.

Chris Gale, Head of Social Impact of eBay UK, believes that businesses can have a huge positive impact on building a more sustainable economy.

Chris and Ashley are available to discuss ‘eBay for Change’ and how customers will receive a great product, as well as the satisfaction that the proceeds from their purchase will make a real difference and support communities.

To find out how you can support communities every time you buy, visit ebay.co.uk/ebayforchange.

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