SERIES SUCCESS: All 4 achieved its biggest ever month of streaming with brand new series It’s a Sin
Image: Channel 4, It's a Sin
Russel T Davies’ ‘It’s a Sin’ has become Channel 4’s most binged new series ever!
It’s A Sin follows the story of the 1980s, the story of AIDS, and charts the joy and heartbreak of a group of friends across a decade in which everything changed.
The series has already had 6.5 million views on All 4 and episode one has become All 4s most popular launch on record since launching on January 22nd.
It is also Channel 4s best drama launch for young viewers in three years, its predecessor being Kiri in 2018.
Ian Katz, Chief Content Officer said: “The extraordinary performance of It’s a Sin is a reminder that powerful drama with something important to say about the world can also be commercially successful. It has also demonstrated how our strategy of box-setting shows on All 4 can bring a greater combined linear and digital audience to a show than a traditional release pattern. It's been a key driver of All 4 viewing in a month that has seen our digital viewing on our own platforms up by more than 90% compared to the same period last year.”
The cast and creatives were over whelmed with the response
Nathanial Curtis who plays Ash Mukherjee in the series tweeted : “Finding this quite hard to fathom. Thank you so much to you all Heart suit #la”
Callum Scott Howells who plays the beloved character Colin also wrote : “We can’t get over it gang!!!!! Thank you so, so much from the bottom of our hearts for watching. We properly love you to BITS #La”
The series is available to stream on All 4 now!
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